Industry News

September 15th, 2014

Many Mobile Users Favor TV On Second Screen

Social media and its connection with TV networks and brands keeps growing: Now 84% of smartphone and tablet users in the U.S. watch TV with a second screen.

September 11th, 2014

'Sons of Anarchy' Final Season Premiere Breaks Ratings Record

FX drama "Sons of Anarchy" delivered monster - and series-high - ratings as it returned Tuesday night to kick off its seventh and final season, including the highest young-adult rating of any entertainment series telecast since the spring.

September 8th, 2014

AMC Orders 'Walking Dead' Companion Piece

AMC is moving forward with a project that is a companion piece to its hit zombie series "The Walking Dead."

September 4th, 2014

Comcast Xfinity Sponsorship Drives NASCAR Series

Looking to raise its marketing awareness, the Comcast Xfinity TV-digital entertainment brand has struck a major deal with NASCAR to take over the title sponsorship of one of its national race series

September 3rd, 2014

History's 'Houdini' Miniseries Draws a Crowd on First Night

The first installment of History's "Houdini" miniseries, starring Oscar winner Adrien Brody as the famed escape artist, pulled in 3.7 million viewers

What’s New

Competing With Broadcast

This presentation details how to compete with Broadcast and Cable’s advantages across various metrics: ratings, time spent, time-shifted viewing, online reach and in social media.

July-Dec 2014 Cable Net Promo Calendar

Provides a six month, at-a-glance listing of ad-supported network promotions that advertisers can tie-into locally.

2014 Elections: Cable’s Mid-Term Momentum

Cable is off to a hot start this election year with a 340% increase in political ads vs. 2010, much of which sourced from local broadcast. This report explores why there’s been such a dramatic shift towards cable TV

Social TV Recap – First Half 2014

The Social TV Quarterly Recap contains the CAB’s most requested social TV buzz slides and stats updated with quarterly data.

2014 Video Facts On The Go USB Flash Drive

This digital version is a collection of targeted charts from the 2014 Video Fact Book, highlighting Cable’s unique value to advertisers. This collection of over 40 PowerPoint charts were created on a white background so you can easily grab and paste into your existing presentations on the go.

A Snapshot of Multiscreen Insights - Infographic

Quarter after quarter, Television continues to garner over 90% of total video time. Time spent with the Television continues to grow – reaching an all time high of 159 hours for the month among Persons 2+. This infographic details Televisions strength among young and old.