Industry News

April 14th, 2015

Advertisers Need Attention Balance To Sell More Stuff

To sell more stuff now, advertisers need to use all the video options in balance.

April 1st, 2015

Mad Men Finale Sold Out on AMC

As AMC prepares to air the last episodes of Mad Men this weekend, the network says it has sold the last commercials for the show's finale.

March 23rd, 2015

March Madness Breaks Ratings Record on Opening Day

CBS and Turner are off to a great ratings start with their joint coverage of college basketball's March Madness, as Thursday's games produced the best-ever overnight rating for a first full day of action.

March 17th, 2015

Linear TV still dominant among millenials, says VIMN research

Linear TV is still the dominant viewing source among those aged 6 to 34, with 69% of adults and 76% of kids still starting their viewing journey via TV channels, according to new research by Viacom International Media Networks.

March 17th, 2015

Cable Series Gets Second Season

VH1 announced that it has picked up a second season of "Hindsight."

March 11th, 2015

Cable TV Group Blames Subscription Web TV for Ratings Woes

CAB explains ratings declines suffered by the industry aren’t the result of consumers abandoning TV content, but rather watching it on different devices and services.

March 9th, 2015

Study of TV Viewers Backs Twitter’s Claims to Be Barometer of Public Mood

Twitter might not be a window into the soul, but it does provide a clear view into what grabs our attention on television.

What’s New

Subscription Video On Demand (SVoD) – Who Are They & How Do They Differ?

Much has been written about SVoD in the past year. We put together this report to put it all in perspective and give you an overview of who these consumers are and how they differ.

Multi-Screen Insights

Time spent with digital video continues to grow but still only represents a nominal share of total video time. In fact, Television still commands over 9 out of 10 total video minutes across key advertiser targets and majority of their viewing is with LIVE TV.

Correcting Their Homework

Newly-launched website that analyzes research pieces distributed by internet media companies.

The Evolution of Social TV

The CAB’s comprehensive look at the Social TV landscape spans a Three Year time period and looks at the impact of Twitter on both TV Networks and their Programming.

The Power Of Professionally Produced Programming

This in-depth report looks at ad-supported TV’s superior content, reach and engagement advantage over YouTube.

“Connecting the Consumer”: CES 2015

This whitepaper focuses on the major trends and innovations showcased at this year’s International CES and their potential implications for consumers and marketers.