Industry News

January 15th, 2015

Live TV Lives On

While much attention is paid to how OTT services are transforming the way that people watch TV, live TV still lives on.

January 15th, 2015

Does Twitter Predict TV Success?

How predictive of media success is social media chatter anyway? Very says Nielsen's Twitter TV service.

January 14th, 2015

ESPN Scored Cable's Highest Ratings Ever With College Football Championship

College football's inaugural playoff championship game delivered a 18.5 overnight rating and is now in the books as the highest rated cable television program of all time.

January 13th, 2015

First Look At 'Better Call Saul': It's 'Bad' To The Bone

The first great TV show of the year commences on Feb. 8. on AMC

January 6th, 2015

CES: The Next New Gadget Is TV

Shipments of 4K ultra high-definition TVs are projected to reach four million units in 2015, an increase of 208% over 2014

What’s New

Get Real: Video Advertising 2015

This report shows the overwhelming majority of consumer attention is concentrated on multiscreen TV content.

Multi-Screen Insights

Time spent with digital video has grown but still only represents a nominal share (8% P18-49) of total video time. Television commands over 90% of total video time across key advertiser targets.

Pause…for DVR Insights

DVR penetration has slowed, nearing maturity. These homes spend 39% more time with TV in Primetime (A18-49) and ‘Live TV’ is still the norm, representing over three-quarters of total time spent with the television.

All I Want For Christmas Is TV: Power of TV During Holiday Season

Television brands engage shoppers across screens. Click here to learn how Television is a powerful vehicle for reaching your target consumers during the holiday season.

2014 CAB Creative Showcase Awards Finalists

Winners will be announced in early January 2015 during a live webcast...stay tuned for details. A big thank you to all that entered and good luck to the finalists!

CAB’s 2015 Video Facts – #1 Insights Source

An effective pocket sized marketing tool that contains 120+ pages of up-to-date insights on all major media; highlighting the distinguished value of Cable brands across all video screens.