Cross Platform

Timeshifting / DVR Usage

DVR penetration has reached its maturity; one in two households do not own a DVR. ‘Live’ TV is still the norm as three quarters of Primetime minutes (P18-49) are viewed live which is consistent across the age spectrum. This presentation provides an in-depth look at DVR households and the type of programming and genres which tend to be the most timeshifted.

Looking for more information on timeshifting? Check out our Cable Nation report:
Fast-Forward to DVR Facts

Delayed Viewing: A Look Inside the 7 Day Playback Window

Are viewers waiting longer to watch the programs on their DVR? As a result, is more viewing occurring outside the C3 advertiser window? This analysis explores timeshifting for the current season with a specific emphasis on days 4-7 of the playback window.

Video On Demand

With increased ease of use and record number of recent telecasts of popular shows, VOD has grown substantially - now available in 60% of homes. VOD viewers spend more time with TV and in effect more time with commercials. This document details VOD’s growth and its advantages.

Looking for a summary on key advantages of VOD? Check out our Cable Nation report:
VOD’s Advantage: Quality Content, Consumers & Connections