Industry News

March 23rd, 2015

March Madness Breaks Ratings Record on Opening Day

CBS and Turner are off to a great ratings start with their joint coverage of college basketball's March Madness, as Thursday's games produced the best-ever overnight rating for a first full day of action.

March 17th, 2015

Linear TV still dominant among millenials, says VIMN research

Linear TV is still the dominant viewing source among those aged 6 to 34, with 69% of adults and 76% of kids still starting their viewing journey via TV channels, according to new research by Viacom International Media Networks.

March 17th, 2015

Cable Series Gets Second Season

VH1 announced that it has picked up a second season of "Hindsight."

March 11th, 2015

Cable TV Group Blames Subscription Web TV for Ratings Woes

CAB explains ratings declines suffered by the industry aren’t the result of consumers abandoning TV content, but rather watching it on different devices and services.

March 9th, 2015

Study of TV Viewers Backs Twitter’s Claims to Be Barometer of Public Mood

Twitter might not be a window into the soul, but it does provide a clear view into what grabs our attention on television.

What’s New

The Evolution of Social TV

The CAB’s comprehensive look at the Social TV landscape spans a Three Year time period and looks at the impact of Twitter on both TV Networks and their Programming.

The Power Of Professionally Produced Programming

This in-depth report looks at ad-supported TV’s superior content, reach and engagement advantage over YouTube.

”Connecting the Consumer“: CES 2015

This whitepaper focuses on the major trends and innovations showcased at this year’s International CES and their potential implications for consumers and marketers.

Branded TV Content vs. Other Media

This report highlights the strength of branded TV content and how to compete with newspapers, radio and magazines by showcasing Television’s strength.

Get Real: Video Advertising 2015

Fact vs. Perception On The Video Frontier. This report shows that the overwhelming majority of consumer attention is concentrated on multiscreen TV content.

CAB’s 2015 Video Facts – #1 Insights Source

An effective pocket sized marketing tool that contains 120+ pages of up-to-date insights on all major media; highlighting the distinguished value of Cable brands across all video screens.