Industry News

February 26th ,2015

Emerging Cable Network WGN America Looks to Cast Its Spell Over SXSW Film

WGN America is turning SXSW into a Witches' Playground

February 24th, 2015

Which Cable Channel Is in the Most Homes?

A new list based on Nielsen estimates reveals that the cable channel that is in the most U.S. homes is The Weather Channel

February 17, 2015

TV Upfront Spend Shifts, Cable Grows Steadily

Cable share of the upfront market has grown steadily to a 50.5%

February 11th, 2015

Jon Stewart Leaving 'The Daily Show'

Jon Stewart, the comedian who turned Comedy Central's 'The Daily Show' into a sharp-edged nightly commentary is stepping down from the program after more than 16 years as its anchor.

February 10th, 2015

Marketers Look to Digital as Cure-All

Some of the advertisers who have increased their digital spend the most are simultaneously posting slower or disappointing sales results.

February 10th, 2015

'Better Call Saul' Sets Cable Demo Mark in Premiere

AMC's Better Call Saul premiered to 6.9 million total viewers Sunday night, and set a record for a cable series debut with 4.4 million adults 18-49, drawing a 3.4 rating.

February 3rd, 2015

Super Bowl XLIX Chatter Dominates Twitter

According to Twitter, more than 28.4 million tweets about the football game were sent

January 29, 2015

Discovery expands Shark Week to Biggest Event Yet

Discovery is ready to announce its annual Shark Week plans. And the cable channel is going bigger than ever for 2015.

January 28th, 2015

Ad-Supported TV Tops Online Video

According to the Cabletelevision Advertising Bureau, TV still dominates overall video media -- in usage and program investment.

What’s New

”Connecting the Consumer“: CES 2015

This whitepaper focuses on the major trends and innovations showcased at this year’s International CES and their potential implications for consumers and marketers.

Power of Branded TV Content v. Other Media

This report highlights the strength of branded TV content and how to compete with newspapers, radio and magazines by showcasing Television’s strength.

Get Real: Video Advertising 2015

Fact vs. Perception On The Video Frontier. This report shows that the overwhelming majority of consumer attention is concentrated on multiscreen TV content.

Multi-Screen Insights

Time spent with digital video has grown but still only represents a nominal share (8% P18-49) of total video time. Television commands over 90% of total video time across key advertiser targets.

Pause…for DVR Insights

DVR penetration has slowed, nearing maturity. These homes spend 39% more time with TV in Primetime (A18-49) and ‘Live TV’ is still the norm, representing over three-quarters of total time spent with the television.

CAB’s 2015 Video Facts – #1 Insights Source

An effective pocket sized marketing tool that contains 120+ pages of up-to-date insights on all major media; highlighting the distinguished value of Cable brands across all video screens.