Industry News

July 28th, 2014

Chasing the Wrong Ad Goal: Why CEO’s Should Care and How They Can Eliminate the Problem

CAB CEO Sean Cunningham shares his thoughts on the most important questions we can ask CEO's about their marketing proof points.

July 15th, 2014

Younger Viewers Find Online TV, Video Spots More Invasive

Younger viewers feel targeted online TV and video commercials are more intrusive than their older viewers -- also that online video messages are more annoying than traditional TV commercials.

July 7th, 2014

ESPN Notches Top Two World Cup Quarterfinal Matches

Friday’s match between Brazil and Columbia, a 2-1 victory for the host country, averaged 6.35 million viewers on ESPN, making it the most-watched quarterfinal round match in U.S. history, according to Nielsen.

July 7th, 2014

Millennial Women Are not Cutting the Cord; But that doesn’t mean they’re not on digital

A new report from the Cabletelevision Advertising Bureau says that millennials, women 18-24 in particular, are not cutting the cord as quickly as previously thought.

June 29, 2014

Tribune Company Hopes to Turn WGN America Into Cable Network

With its first original drama, “Salem,” and a new series, “Manhattan” on the way, the Tribune Company plans to turn its superstation into a full-fledged cable network.

What’s New

Reflections: Why CEO’s Should Care and How They Can Eliminate the Problem

CAB’s Sean Cunningham poses an important question to CEO’s: are you chasing the right ad goal?

Social TV Recap – 2nd Quarter 2014

The Social TV Quarterly Recap contains the CAB’s most requested social TV buzz slides and stats updated with quarterly data.

Time Spent With TV Reaches An All Time High – Multi-Screen Insights

A snapshot of multi-screen usage and what is driving mobile’s growth. TV continues to command majority of total video time with over 2.4 million more viewers.

2014 Video Facts On The Go USB Flash Drive

This digital version is a collection of targeted charts from the 2014 Video Fact Book, highlighting Cable’s unique value to advertisers. This collection of over 40 PowerPoint charts were created on a white background so you can easily grab and paste into your existing presentations on the go.

Young Adult TV Usage – Myth vs Reality

Lately there has been much written in the press about young adults deserting TV for mobile devices. In reality, young adults are consuming more media than ever across all platforms. In this report, we examined the various myth’s about young adults, specifically young women.

Mythbusting: The Exaggerated Effects of Cord Cutting

Much has been made in the press about cord cutting, broadband only homes and “zero TV” HHs but what does this mean for cable TV? This updated whitepaper examines how media consumption habits, consumer behaviors and macro, cable and advertising economic trends are projected to affect the industry as it relates to cord cutting.