Industry News

May 5th, 2015

10 Years, 12 Brands, and Thousands of Hours of DRTV

Going into the television upfronts, a cable association chronicles the exploits of a dozen iconic TV products.

April 30th, 2015

Study: Viewers Engage More With TV Ads Than Video Ads

A new biometric survey shows that traditional TV commercials are four times more engaging than video advertising on Facebook.

April 27th, 2015

It's Not a Video Revolution -- It's a TV Evolution

CAB CEO: The Advertising Business Needs to Change Its Definition of TV

April 23rd, 2015

A Man Discovers He's a Bot in This Amusing Warning About Click Fraud

CAB goes for humor to shine light on the epidemic

April 14th, 2015

Advertisers Need Attention Balance To Sell More Stuff

To sell more stuff now, advertisers need to use all the video options in balance.

April 1st, 2015

Mad Men Finale Sold Out on AMC

As AMC prepares to air the last episodes of Mad Men this weekend, the network says it has sold the last commercials for the show's finale.

What’s New

As Seen On TV: A Direct Response To What Drives DR

Direct Response category media analysis is constructed to understand how TV drives brand success.

CAB Exclusive Interview: Are You a Bot?

The CAB has an exclusive interview with a man who has made a shocking discovery: he’s actually a bot.

Subscription Video On Demand (SVoD) – Who Are They & How Do They Differ?

Much has been written about SVoD in the past year. We put together this report to put it all in perspective and give you an overview of who these consumers are and how they differ.

Multi-Screen Insights

Time spent with digital video continues to grow but still only represents a nominal share of total video time. In fact, Television still commands over 9 out of 10 total video minutes across key advertiser targets and majority of their viewing is with LIVE TV.

Correcting Their Homework

Newly-launched website that analyzes research pieces distributed by internet media companies.

The Evolution of Social TV

The CAB’s comprehensive look at the Social TV landscape spans a Three Year time period and looks at the impact of Twitter on both TV Networks and their Programming.