Mission & Overview

TheCAB_Logo, cable’s customer facing 501-(c)-(6)-trade association:

The unified voice of the cable advertising sales industry that lobbies for:
            - More Ad Revenue
            - Better Ad Processes
            - A Cable Dominated Future

Lobbying is direct to Advertising Agencies and the Advertisers themselves via...
            - Live Presentations
            - Research Insights
            - PR/Publicity
            - Digital Forums, Live Forums
            - Collaboration – Standards & Practices


CAB's member organizations include virtually all of the national and regional ad-supported cable networks; system operators and interconnects representing more than 90 percent of all U.S. cable subscribers; and suppliers to the cable advertising business.

All of these organizations actively work together through CAB to further increase awareness of the power of cable as an advertising medium; and to make cable an increasingly effective marketing environment for advertisers throughout the U.S.-nationally, regionally and locally.

Interested in joining the CAB as a member? Visit this page  for information on CAB membership.

For more information on cable advertising or CAB's mission, call us at 212.508.1200 or simply e-mail us with any questions.


To access CAB’s 990 form, click here.

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