Measurement Insights

Consumers today have a keen appetite for content across various video platforms. Despite continued increase video options, all research points to U.S. viewers spending more time watching television – specifically cable television. Growth in viewership on cable and the sustained growth of and investment in original programming continues to drive the migration of television viewers to cable brands and away from traditional broadcast options.

This section provides weekly tracks of ratings, research snapshots of evolving television trends and HUT/PUT on a monthly basis across a myriad of demos.

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