2013 TV Facts
CAB's 2013 TV Facts
is an effective pocket sized marketing tool that contains 120+ pages of up-to-date information on all major media; highlighting the distinguished value of Cable content across various screens. The guide provides a graphic snapshot of video’s current landscape and is a valuable resource for anyone involved in the evaluation, planning or buying of media.
2013 Cable Net Promo Calendar
Updated semi-annually, CAB's Cable Network Promotion Calendar provides a six month, at-a-glance listing of ad-supported network promotions that advertisers can tie-into locally.
2013 TV Facts On The Go CD
This digital version is a collection of targeted charts from the 2012 TV Fact Book, highlighting Cable’s unique value to advertisers. This collection of over 30 PowerPoint charts were created on a white background so you can easily grab and paste into your existing presentations on the go.
Hispanic Marketers’ Guide to Cable
One stop resource for those looking to connect with today's Hispanic consumers. Hispanic Marketers' Guide to Cable: Upfront Edition is an essential planning tool designed to provide you with the most up-to-date information on the Hispanic television marketplace. This publication answers some of the most frequently asked questions about Hispanics and cable while assisting you in creating new and expanded relationships with all segments of today’s Hispanic consumer.
2013 Network Profile Order Form
CAB’s 2012 Cable Network Profiles provides you with in-depth summaries of virtually all the national ad-supported cable networks. It contains concise listings that allow you to quickly reference advertising information about each network and their abilities to target desired audiences. This year’s handbook is the most in-depth edition ever published by CAB.
Hispanic Facts In A Flash
"Hispanic Facts in a Flash" is a comprehensive resource containing the latest research trends, Hispanic Cable network programming information as well as timely spot cable snapshots from key local mark.
Race, Relevance & Revenue
Race, Relevance & Revenue is a comprehensive guide offering new levels of insight into the African-American marketplace. The 144-page publication offers users critical psychographic, segmentation, geographic, marketing, media and consumer spending information achieved through unprecedented levels of collaboration between African-American agencies, research companies specializing in the segment and the CAB.
Our annual multicultural marketing magazine features the latest stats and key insights for each of the population segments, as well as descriptions of the latest cable programming options designed to reach ethnic audiences.
Industry Publications of Interest
This area contains links to information about trade magazines, newsletters and reference books that cover all aspects of cable advertising and television from news to research.