For long, television has entertained and captivated Billions of people, but has offered no place for worldwide discussion before, after and during programming. Over recent years, Social media has become the world’s virtual water cooler. Social TV refers to technologies surrounding television that promote communication and social interaction related to television program content.
Social TV has offered engaged viewers several platforms to discuss their opinions on characters, programs and networks. Whether it’s through Twitter, Facebook, Viggle or GetGlue, Social Networking sites have given Television viewers a voice, and a very powerful one at that. In fact, 300 million tweets about U.S. television were posted in the first quarter of 2013 alone, according to Nielsen.
The documents in this section provide the latest social trends/rankings of Ad-Supported Cable, Broadcast and Pay/Premium programming broken down by a variety of metrics to obtain a program’s social buzz. In our custom analysis, we examine what medium, genre, gender, source, etc. is driving Social TV buzz during a specific time period. This enables us to see which tendencies are making an impact in the Social TV realm.
Below are some common terms and definitions utilized in Social TV.
Activity Capture Window: SG measures the Twitter activity three hours before, during, and three hours after linear airtime of a TV program. SG calls this the +/- 3 capture window. Our capture day frame is from 5 AM ET to 4:59 AM ET the following day.
Unique Authors: A unique Twitter account that has sent at least 1 Tweet about a TV episode within the reported time frame.
Tweets: A unique Tweet about a TV episode that was sent within the reported time frame.
Avg. # of Followers/Unique Authors: The average number of Twitter Followers per the Unique Authors for a TV episode within the reported time frame. Unique Authors that have more than 10,000 followers are capped at 10,000 followers.
Avg. # of Tweets/Unique Authors: The average number of Tweets per Unique Author who has Tweeted about a TV episode within the reported time frame.