Why Ad-Supported Cable?

Video usage and availability in the US has exploded in the past few years. With this infusion of new technology and content options, consumers expect sharp, clear video to be available instantly – at an arm’s length.

In this new era of exponential choice and personalization consumers still overwhelming rely on one source for video – television. Television remains by far the lead video option - it comprises over 90% of video time. Ad-Supported Cable is single handily driving television’s growth across all measures – share, ratings, time spent, social buzz, etc.

Ad-Supported Cable’s substantial investment in original programming has created a litany of buzz worthy programs that dominant US video. This investment in compelling, original content is driving viewers across screens and platforms. The consumer’s connection and passion for Cable content is further evident by their eagerness to discuss and debate cable programs in social media.

Why Ad-Supported Cable?

Wondering why you should advertise on Cable? This presentation presents a high level look at television’s place within the video ecosystem and Ad-Supported Cable’s growth across all screens and platforms.

Media Consumption Habits

This section focuses on cable’s dominance against teens, males, females, affluent HHI, college degree+ and families in metrics like time spent, ratings, share and video consumption.

Media Comparisons

This document outlines the strengths, weaknesses, opportunities and future threats for television (broadcast & ad-supported Cable), internet, magazines, newspapers, radio, outdoor, mobile, social and direct mail.

Cable v Newspaper – Read All About It!

Newspaper industry is in a steady decline with record number of print papers folding; readership down in both print & digital and frequency of newspapers printed dwindling. With the continued erosion of Newspapers, more and more consumers are turning to TV for their latest news. Learn all about the power of TV.

Cable v Radio – Consumers Tune Out

Radio’s audience, including online radio, continues to shrink while TV’s viewership grows. Consumers spend 3X more time with TV than they listen to the Radio – consistent among young and old and all ethnic segments. Learn all about the power of Cable v. Radio.

Local Cable

This section focuses specifically on local cable planning, buying and measurement. Whether you are looking for answers to frequently asked questions, contact information for a specific cable system, avail times, major market interconnects or insight into local measurement we have it covered.