Welcome to the CAB Diversity Marketing Center, the definitive, one-stop source for marketers seeking to understand and reach the African American, Asian and Hispanic consumer segments.
The days of "mass" marketing are dying quickly, and savvy marketers are recognizing the need to understand the various complexions (components) of the new "general market." As the television industry that most closely and genuinely mirrors society, cable is the best way to reach these consumers.
This site provides essential demographics, psychographics, television viewing trends, media-consumption data and marketing insights on the African-American, Asian and Hispanic populations, as well as the latest and best cable programming options for marketers looking to reach them.
This site will be updated periodically as new material becomes available, so check back often. Additionally, in the coming weeks we will also have a section with valuable consumer information on the GLBT population segment.
The more you know about your consumer, the better cable works for you.
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