Cabletelevision Advertising Bureau

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Advanced TV

Trying to understand what is going on in the ever changing world of Advanced Television? This section will help clear up and answer the questions. From a basic understanding of the market to forecasts and newsletters all downloadable for your use.

Understanding Advanced TV UPDATED
This primer provides descriptions and examples of linear and non-linear capabilities, a look at the current and future marketplace and advertising availability and usage of advanced television.

Multi-Screen Insights: TV, Internet and Mobile Usage NEW
While online and mobile are taking on an increasing role in the American media experience, traditional TV consumption continues to grow and remains at a seasonal all-time high.

DVR Primer
Need to get up to speed on the DVR basics? This document provides an informational overview of DVR users and demonstrates the effects of time-shifting on TV viewing. 

Download DVR Primer (6.7 MB)

 

The Four Truths About DVR Usage UPDATED
Do you wonder how time-shifting has affected TV viewing? This presentation explains in four easy points the truth about DVR usage and its effect on Cable viewing.

Truth About DVRs (273 KB)

The Digital Transition

How did Wired Cable, Satellite and Broadcast Only homes fare in the Digital Transition?  Wired Cable performed the best by picking up over 1.5 million homes.  This document recaps how many homes were affected by the digital transition, where those homes went and how TV viewing has been impacted to date.