This new CAB multi-screen study examines the consumer behavior, motivations and adoption of 13 different video content / advertising platforms.

The study entitled "Which Screen / Every Screen" provides insights regarding:

• What motivates usage / screen selection?
• What is the role of the tablet?
• What is the impact of increased availability of online video? (e.g. Hulu, Netflix, etc)
• What is the current adoption and interest of original online programming?
• What is the advertising acceptance on each platform?

Some of the key findings of the study are rooted in the differences by demographic group: Teens, A18-24, A25-34, A18-49. Our analysis explores how demographics effects multi-screen behaviors and pre-dispositions.

If you are interested in hearing more about our findings, please contact Delauro Danielle