Which Screen – Every Screen

This new CAB multi-screen study examines the consumer behavior, motivations and adoption of 13 different video content / advertising platforms.

The study entitled "Which Screen / Every Screen" provides insights regarding:

  • What motivates usage / screen selection?
  • What is the role of the tablet?
  • What is the impact of increased availability of online video? (e.g. Hulu, Netflix, etc)
  • What is the current adoption and interest of original online programming?
  • What is the advertising acceptance on each platform?

Some of the key findings of the study are rooted in the differences by demographic group: Teens, A18-24, A25-34, A18-49. Our analysis explores how demographics effects multi-screen behaviors and pre-dispositions.

If you are interested in hearing more about our findings, please contact Delauro Danielle

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