Home > Network Resources > Media Math & Glossary
Media Math & Glossary
Media Math Calculator
This new CAB tool will calculate any media formula promptly; aiding in the planning process. Click on any term to get started.
Media Math
This PowerPoint provides a comprehensive overview of media math with specific examples for each formula; synopsis of Nielsen national and local measurement systems; demographic derivations and some basic terminology.
Glossary
A list of key advertising terms is provided.
sitemap xml