2010 Quick Summer Snapshot
Ad-Supported Cable is off to a great start this summer season, capturing more than half of total TV viewing.

Cable’s Target Ability (09/10 Review)
More viewers are watching more TV than ever before – especially Cable. With Cable’s ratings on the rise, cable captures young men.

Viewership Rises In Wired Cable Homes
Wired cable is the dominant delivery system today – reaching two out of the three households. Wired Cable homes are highly desirable as they are upscale and spend more on products and services. These consumers tend to watch more Cable as viewing levels climb to new heights. Check out the consistent growth in wired cable homes.

Original Programming Powering Cable
Record investment by Cable networks has resulted in a wealth of top-tier, award winning original content.  Click here to learn more about Cable’s commitment to original programming.