Cable's Rating Advantage - STD Primetime Review
Cable is capturing 60% of total TV viewing. Viewers are spending more and more time with cable. Conversely Broadcast is losing ground with P18-34.

Why Ad-Supported Cable
In this era of increasing consumer choice, viewers still spend more time watching cable television than ever before. Cable's world class brands and award-winning programs attract a highly desirable consumer for national, regional and local advertisers. Click here to learn more.

The Four Truths About DVR Usage
Does time-shifting affect TV viewing? This presentation explains in four easy points the truth about DVR usage and its effect on Cable viewing.

Time-Shifting 2011
With DVR penetration currently at 38%, only a small fraction of Total TV time is time-shifted among Persons 2+. Viewers 25-34 tend to watch the most television by DVR playback but time spent time-shifting is minimal across the board.

High Definition – A Clearer Picture
High definition penetration has jumped considerably - up 44% v. year ago. About two thirds of all homes now have an HD set. HDTV contributes to the overall viewing experience creating higher engagement - propelling higher viewing levels.